Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing The proportion of e-shoppers who had made online purchases over 10 times was the lowest, at 16 % (Figure 5). Who is shopping online? E-commerce statistics for individuals - graphs and tables, All articles on Digital economy and society, Other publications on digital economy and society, Digital economy and society - methodology, https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals&oldid=469491, Source: Eurostat (online data code: isoc_ec_ibuy). Descriptive study was conducted and data was collected using questionnaire from 420 respondents. The proportion of e-shoppers varied considerably across the EU, ranging from 29 % of internet users in Romania to 91 % in the United Kingdom. Over four in ten e-shoppers said they had spent between EUR 100 and EUR 499 for their online purchases in the three months prior to the survey. And half the group said Amazon, not Walmart, Macy’s or Target, was their favorite website for shopping. Education level Bachelor’s Degree Master Degree PhD Degree 5. Online shopping is very popular in the EU. This page was last modified on 30 January 2020, at 11:35. Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. 3. “Online shopping saves money” is surely not the mantra for girls as only 17% support this on the other hand 83% of boys find it really money saving. Modified Technology Acceptance Model (TAM) has been used in the study. Type, School of Electronics and Computer Science. online shopping in india among middle class. For the other data relating to the e-commerce activities, the reference period was the 12 months prior to the survey, as such activities tend to be irregular and seasonal. Abandon your online shopping basket. Very few of those who had not made online purchases considered that the delivery of goods would be a problem (7 %). About 34 % of e-shoppers had in the three months prior to the survey bought goods or services for private use three to five times and 32 % of e-shoppers had done so once or twice. – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action., – Focus group interviews and a literature review identified specific items of interest related to the desirability of shopping online for apparel products. • 90% students think C.O.D option influences them to shop online. ONLINE SHOPPING HABITS AMONG STUDENTS CONCLUSION Online shopping became more popular among students We analysed the survey succesfully We succeeded to get student's opinions about online shopping DISADVANTAGES OF ONLINE SHOPPING Need … The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. About 4 % of online shoppers in each case were confronted with final costs higher than indicated and with problems with fraud (e.g. In 2019, 35% of e-buyers made purchases from sellers in other EU countries, compared with 2% in 2014. Lower proportions of e-shoppers made online purchases from abroad of travel, accommodation or holiday arrangements (34 %) and products downloaded or accessed from websites or apps (25 %). This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. This designation is without prejudice to positions on status, and is in line with UNSCR 1244/1999 and the ICJ Opinion on the Kosovo declaration of independence. • 70% hostlers like to use e-shopping websites or browser to do online shopping and rest 30% use e-shopping apps. This page has been accessed 111,417 times. undefined 박혜정, Factors influencing life satisfaction among college students - Social psychological variables and shopping confidence for clothing and accessories -, The Research Journal of the Costume Culture, 10.29049/rjcc.2015.23.6.1061, 23, 6, (1061-1081), (2015). Ecommerce: Shopping Cart. E-shopping growing steadily, with the biggest increase among young internet users. On the other hand, fewer than 40 % had shopped online in Romania (29 %) and Bulgaria (31 %). The statistical tools used for analysis are percentages, frequency analysis, correlation and … Furthermore, 35 % of e-buyers made purchases from sellers in other EU countries, compared with 29 % in 2014. On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. Other, much less reported factors were worries as to privacy or the security when paying online (24 %), people believing that they lacked the necessary skills or knowledge to make online purchases (21 %), concerns about receiving or returning goods (17 %), and not having a suitable payment card (12 %). On Piper Jaffray’s survey this year, Lululemon is … The 2019 survey results are based on responses from a total of 147 531 households in the EU-28 having at least one person aged 16-74, and 193 958 individuals in the EU-28 aged 16-74. It reviews existing data sources and lists new areas and data sources to be made use of in the future. In 2015, the youngest age group (16-24) overtook the EU average level, surpassing the level of the 25-54 year age group in 2019. In addition, the result revealed that the perceived behavioural control and attitude were significantly and positively correlated with online shopping intention. Online shopping or marketing is the use of technology (i.e., computer) for better As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. The report says that 70 percent of teens prefer to shop at their favorite stores online. Abstract. Nowadays, electronic retailing development is becoming more and more prosperous. At the end of 2015 the European Commission published a framework called Monitoring the Digital Economy and Society 2016–2021. For men, the share of online shoppers among internet users was slightly higher than for women (72 % and 71 %, respectively), while people aged 25-34 are more active e-shoppers (83 % of internet users) than other age groups. Occupation: Under graduate student Post graduate student … Literature Review . In terms of frequency, the highest proportion of e-shoppers made purchases in the three months prior to the survey three to five times (34 %), while 32 % did so once or twice. Welcome to the Aldi website where you can find information about our fantastic weekly Specialbuys and groceries that are in store everyday. Teens are shopping more via the Internet and brick and mortar outlet stores and less at specialty stores. Figure 4 shows that most purchases, by a third or more of e-shoppers, involved clothes and sports goods (65 %), travel and holiday accommodation (54 %), household goods (46 %), tickets for events (41 %) and books, magazines and newspapers (33 %). on Online Shopping Among Students in Mindanao University of Science and from FILI- 121 at AMA Computer University Changes in Revenue Across Ecommerce As people have embraced social distancing as a way to slow the spread of the pandemic, there has naturally been a drop-off in brick-and-mortar shopping. Faculty, Browse by It covers three areas: promoting better online access to goods and services across Europe; designing an optimal environment for digital networks and services to develop; ensuring that the European economy and industry takes full advantage of the digital economy as a potential driver for growth. E-commerce picked up over the 2009-2019 period among all age groups, with individuals aged 16-24 showing the biggest increase (28 percentage points). They are available on the Eurostat website (see link below). Levels of education are defined according to ISCED-2011 as follows: high (tertiary, ISCED 5, 6, 7 or 8); medium (upper secondary and post-secondary non-tertiary, ISCED 3 or 4); low (at most lower secondary, ISCED 0, 1 or 2). 65 % of e-buyers reported having no problem when purchasing online. online survey within few American students, Case, Burns, and Dick, (2001, p.873) concluded that “Internet knowledge, income, and education level are especially powerful predictors of Internet purchases among university Students”. Universiti Putra Malaysia Institutional Repository is powered by, Browse by DISCUSSION AND IMPLICATIONS The number of internet users in India is estimated to touch 635.8 million by 2021 and the e-commerce market is expected to reach US$100 billion by 2017 ( Statista, 2017 ; IBEF, 2017 ). Our survey focus on the online shopping habits among the students To know student’s responses about online shopping To evaluate the number of students that prefer to buy product via online To investigate the type of commodity that purchased by students through online shopping 69% shop online at least monthly. Purchases worth EUR 500 or more were less popular with all age groups (Figure 6). no goods or services received at all, misuse of credit card details) (Figure 7). From an e-commerce perspective, understanding of the Theory of Reasoned Action, Theory Planned Behavior, and Technology Acceptance Model could provide a valid basis for explaining and predicting consumers’ intentions towards adopting online shopping behavior.This study sets out to examine the factors influencing students’ online shopping attitudes and intentions at Universiti Putra Malaysia (UPM) through a five-pint Likert scale self-administered questionnaire. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. Buy online with Free UK Delivery on Orders Over £25 or Click & Collect within hours. Typically, a shopping cart is the interface between a company's website and its deeper infrastructure. The most popular type of goods and services purchased online in the EU were clothes and sports goods (65 % of e-buyers), followed by travel and holiday accommodation (54 %). This study aimed to examine students’ attitudes towards online shopping. In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai . Don't worry, we're still letting you buy things (although the biggest discount does come when you don't buy anything at all – but then again, where's the fun in that?). In the era of globalization electronic marketing is a great revolution. Over 780 university students were surveyed and answered a 108-item self-administered questionnaire. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. The proportion of individuals aged 16-74 having shopped online in the 12 months prior to the 2019 survey stood at 63 % (Table 1). Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. The 16-24 age-group had the highest proportions of e-shoppers purchasing clothes and sport goods (73 %), video games software and other software and upgrades (34 %), films and music (34 %) and e-learning material (13 %). Overall, the share of e-shoppers among internet users is growing, with the highest proportions found in the age groups 16-24 (78 %) and 25-54(76 %). An increase could be observed for purchases from sellers in other EU countries (from 29 % in 2014 to 35 % in 2019) and from sellers outside the EU (from 17 % in 2014 to 27 % in 2019). Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones, while maintaining the existing online customers. The proportion of internet users with a higher level of education shopping online (more than eight in 10) is 35 percentage points greater than that of internet users with lower education. Based on the theoretical model, hypotheses were formulated. Finnish and US online shopping behaviour among university students have suggested that higher purchase frequencies stimulate repeat purchasing rather than variety-seeking behaviour, which gives e-marketers a good reason to make the threshold for shopping as low as possible. Data for 2019 were aggregated from micro data transmitted by all Member States and some non-EU countries (Iceland, Norway, Switzerland, Montenegro, North Macedonia, Serbia, Turkey, Kosovo[1] and Bosnia and Herzegovina). 5. online shopping. The study found that parent contributions to teen purchases … The older (55-74) age group took the lead in buying medicines (20 %) and shared the lead in buying books, magazines and newspapers with those aged 25-54 (35 %). An estimated two-thirds of the U.S. gross domestic product (GDP) comes from retail consumption. Motivation of Online Shopping among College Students 1. The completion of the Digital Single Market is currently one of the political priorities of the European Commission. Individuals were asked about the last time they used the internet, how often they used it, use by device type away from home or usual place of work, internet activities, certain aspects of the collaborative economy, activities related to e-government, e-commerce and e-skills. The proportion of individuals aged 16-74 having shopped online in the 12 months prior to the 2019 survey stood at 63 % (Table 1). 6. 4. 7. Literature Review . Perceived risk (PR) had no significant effect on actual use (AU) however, had a significant effect on purchase intention (PI). One of its main objectives is the completion of the Digital Single Market, in which the free movement of persons, services and capital is ensured and where the individuals and businesses can seamlessly access and exercise online activities under conditions of fair competition, and a high level of consumer and personal data protection, irrespective of their nationality or place of residence. Name: 2. Over eight in ten internet users in the United Kingdom (91 %), Denmark (86 %), Germany, the Netherlands and Sweden (84 % each) had bought or ordered goods or services over the internet in the 12 months prior to the survey (Figure 2). This article takes a closer look at the electronic commerce (e-commerce) of individuals in the European Union. This document describes the main policy developments and outlines the main data requirements to monitor European digital policies, information and communication technologies as well as their impact on the economy and society in the period 2016-2021. Over the last decade maximum business organizations are running with technological change. Shopping online is just like heading out to the store. As a result, the e-commerce industry is generating higher sales volume. The primary data were collected from the respondents which consists of 300 students. The main reason for not buying online is that people prefer to shop in person. Most countries collected data in the second quarter of 2019. This study highlights student’s attitude towards online shopping and their product preference on online shopping. 35 % of online shoppers bought or ordered goods or services from sellers in other EU countries. (The Balance). The prevalence of online shopping has raised the interest of the retailers to focus on this area. Cross-border online purchases can be an indicator of the smooth functioning of the single market for e-commerce and the extent to which consumers make use of wider choices and lower prices. Individuals aged 16-24 led in online purchases worth less than EUR 100 and those aged 25-54 and 55-74 for purchases of EUR 100-499. The study was undertaken among the students of Ludhiana. E-shopping growing steadily, with the biggest increase among young internet users. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. The findings of this survey are used for monitoring several EU policies, in particular the Digital Agenda, which is one of the pillars of the Europe 2020 strategy (which sets objectives for the growth of the European Union by 2020). In the 12 months prior to the survey, 88 % of individuals aged 16 to 74 in the EU had used the internet, 71 % of whom had bought or ordered goods or services for private use. This enable the e-retailers to support their online customer better by developing suitable marketing strategy in order to attract and convert potential customer as an active customers by encouraging them in an efficient way to make a purchase decision. In terms of amount spent, the highest proportion of e-buyers (42 %) bought goods or services for a total of between EUR 100 to EUR 499. Over the last decade maximum business organizations are running with technological change. The researcher strived to answer three key questions, which sought to find out students’ attitudes towards online shopping, the nationality of students who make the largest number of online purchases, and the barriers that prevent international students from embracing traditional and online shopping methods. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by sele… Slideshare uses cookies to improve functionality and performance, and to … – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action., – Focus group interviews and a literature review identified specific items of interest related to the desirability of shopping online for apparel products. 57.3% of online shoppers have an annual household income above $50,000, and 77.9% have education level as some college or higher. E-shoppers aged 16-24 were the top age group when it came to clothes and sports goods purchases (73 %), those aged 25-54 in online purchases of travel and holiday (57 %) and the older age group (55-74) in buying books, magazines and newspapers, together with those aged 25-54 (35 % both). down by 1 percentage point from 2014 (Figure 9). The current study focuses on the usage of online shopping among college students with special references to Coimbatore area. Descriptive analysis, Pearson correlation, partial correlation, multiple regression, and path analysis were employed to achieve the objectives of the study. Age: 4. This paper describes a theoretical model for investigating the influence of satisfaction, trust and commitment on customer loyalty toward online shopping. 33% of Americans shop online at least once per week. Those aged 25-54 had the highest share of online shoppers among internet users up to 2016. International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue XII, December 2018 | ISSN 2454–6186. 1. On average, an American between the ages of 18 and 65 has $4,717 of … You can also find your local store and sign up to our newsletter. Some 12 % had problems in the form of technical failure of a website while ordering or paying, 11 % had received wrong or damaged goods or services, 6 % found it difficult to make complaints and seek redress after a complain, 5 % had difficulties in finding information on guarantees and other legal rights and again 5 % were confronted with foreign retailers not selling to customers in their country. Gender, age, level of education and employment situation all affect e-commerce activity (Figure 3). While 50% of online shoppers will increase the size of their orders just to hit the free shipping minimum. A large majority of e-shoppers in the 12 months prior to the survey made online purchases from sellers in their own country: 87 %, i.e. Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. Figure 8 shows that the main reason given for not making purchases online in the 12 months prior to the survey was a preference for shopping in person in order to be able to see the products before purchasing them, out of loyalty to shops or by force of habit (73 %). Fewer than one in five e-shoppers bought computer hardware (17 %), medicines (16 %) and e-learning material (8 %). Researchers can apply for access to the micro data. Subject, Browse by Consumers appreciate the convenience of being able to shop anytime anywhere, having access to a broader range of products, comparing prices and sharing their opinion on goods with other consumers. Now, this is by no means the case for all websites, or even most of them, but it's certainly been known to happen. Purchase intention is an important determinant of online shopping behavior and represents the best estimates of future behavior available to market researchers. Keywords: Online shopping, online shopper behavior, online shopping decision Introduction The internet has played a significant role in our daily life in that people can talk through the internet to one who is actually on the other side of the Earth, can send email around the clock, can search information, can play game with others, and even can buy things online. The largest increases (15 percentage points or more) between 2014 and 2019 were recorded in Lithuania, Czechia, Estonia, Hungary, Croatia, Poland, Spain, and Slovenia. rcos Hernandez, Jaime (Dublin Business School, 2009) Internet shopping has greatly evolved; therefore it is relevant to investigate if online shoppers' behaviour has also changed. E-shopping: biggest increase among young internet users, Purchasing online and problems encountered, Physical goods have the biggest part in e-buying (2017 survey). Descriptive analysis, Pearson correlation, partial correlation, multiple regression, and path analysis were employed to achieve the objectives of the study. Thus, WS fully mediates the association among online shopping values, web atmospheric cues, and purchase intention. According to Experian Simmons, drawing from a pool of 4,887 online shoppers, the 25 to 54 year-old age bracket makes up 65.7% of online shoppers, of which 59.1% are female. Among the independent variables, perceived cost (PC) was found to be the most significant factor affecting actual use (AU) of online shopping among students, nonetheless, perceived cost (PC) had no significant effect on purchase intention (PI). More than 7 out of 10 internet users from the 12 months prior to the survey (hereafter referred to as "internet users") made online purchases in the same period. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The reference period for the questions on frequency of online shopping and amounts spent was the three months prior to the survey. The results of the study showed that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. The conveniency of online shopping rendering it an emerging trend among consumers, especially the Gen Y. A sample of 370 students was selected among postgraduate students at Universiti Putra Malaysia. Discover our full range of books at Waterstones.com. The Digital Agenda proposes to better exploit the potential of Information and Communication Technologies (ICTs) in order to foster innovation, economic growth and progress. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by selecting the most appropriate choice. As shown in Figure 10, of the e-shoppers who in the 12 months prior to the survey made purchases from sellers outside their own country, 80 % bought or ordered physical goods such as electronics, clothes, toys, food, groceries, books, CDs/DVDs. Finally, the finding identified that the trust in the construct of perceived behavioural control and attitude had higher direct effect whereas utilitarian orientation, convenience, prices and wider selection, and income had higher indirect effect on the students’ online shopping intention. The study specifically addressed the issues of how often and why Internet purchases were made. Corpus ID: 195836449. People aged 25-54 made up the highest proportion of e-shoppers buying travel and holiday accommodation (57 %), household goods (52 %), tickets for events (43 %), food or groceries (31 %), electronic equipment (30 %) and telecommunication services (22 %). In the era of globalization electronic marketing is a great revolution. waterstones.com In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai . The largest proportion of people buying online once or twice is found among those aged 55-74 (39 %). I am currently conducting a study of online shopping behavior, i am already apply the IRB approval in my instructions. Moreover, it was found that utilitarian orientation and hedonic orientation, perceived benefits and demographic characteristics (gender, age, and income) were significantly and positively correlated with the attitude towards online shopping. Everyone has entered to the smartphone world so it is easy to access It is based on the results of the 2019 Survey on ICT (information and communication technology) usage in households and by individuals. Online shopping is very popular in the EU. The instrument has demonstrated acceptable levels of internal consistency, reliability, and content validity according to previous documented studies. Online shopping or marketing is the use of technology (i.e., computer) for better This project was also important for me as the student as it gave me an opportunity to develop the knowledge and pursue the analysis of a critical management issue which was becoming a greater value add channel for a large number of organisations. 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